Content Writering Recruitment Guide

Content Writering Recruitment Guide

What does a Content Writer do?


Content Writers work for marketing agencies and in-house advertising/marketing departments to produce engaging written content for digital and print media. Content Writers can write on a range of subjects, which their clients then use to build marketing campaigns for their services or to educate consumers on topics relevant to their brand.

Day to day tasks of a Content Writer

  • Producing innovative and engaging written content including, but not limited to, media materials, marketing materials, magazines, blogs, website copy and social media posts
  • Researching and developing story angles for print, broadcast and online media
  • Interviewing clients and key spokespeople
  • Ensuring quality, clarity, audience relevance and consistency of clients’ brand voice
  • Contributing to media training workshops